Advanced Marketing Skills

Our marketing course covers the following topics:

• Marketing and Management Interface
• Marketing Ethics
• Competition Analysis
• Marketing Mission Statements
• Psychology of Selling
• Developing Excellent Listening Skills
• Using Words for Greater Impact
• How to Generate more Traffic and Leads
• Guiding the Prospect to Make a Decision
  

Promoting and understanding of:

• What marketing really is, and how to maintain high ethical standards while marketing
• How to use words to paint pictures that will appeal to even the most resistant prospect
• The psychology of selling- what makes people come to the decision point- easily, quickly, happily
• How to really generate qualified, interested traffic and leads
• How to close the deal- getting the prospect to commitment.
  

• NAB: This educational offering has been reviewed by the National Continuing Education Review Service (NCERS) of the National Association of Boards of Examiners of Long Term Care Administrators (NAB) and approved for 20 clock hours.
• California Board of Behavioral Sciences (BBS): PCE # 3291
• California RCFE and ARF: Approval pursuant to NAB and BBS approval
• Oregon Board of Examiners of Nursing Home Administrators: 2007-040: General 20 Ethics:0
• Kansas Department of Health and Environment: Approval #: LTS -A1138